KRAFT FOODS’ HUDDLE TO FIGHT HUNGER
Kraft Foods is rallying communities across the country to join their iconic brands in the Huddle to Fight Hunger – the largest hunger relief initiative of its kind. The mission of Kraft Foods’ Huddle to Fight Hunger is to help donate 25 million meals* to Feeding America®, the nation’s leading domestic hunger-relief organization, to help the more than 50 million Americans who live in food insecure households.
Now in its second year, Huddle to Fight Hunger builds upon Kraft Foods’ nearly thirty year relationship with Feeding America to help fight hunger in the United States. Last year, Kraft Foods and their family of iconic brands donated more than 20 million meals to Feeding America through the Huddle to Fight Hunger program.
THE FACE OF HUNGER
Unfortunately, hunger in America is a growing concern. According to the U.S. Department of Agriculture’s annual study measuring food security in the United States, the number of Americans living in food insecure homes topped 50 million in 2009. That’s one in six of our neighbors.
A recent survey conducted by Feeding America found that nearly half (46 percent) of households served reported having to choose between paying a utility bill or purchasing food.
FOOTBALL, FOOD AND FAMILY
Kraft Foods’ Huddle to Fight Hunger raises the bar on fighting hunger by rallying around three things Americans are passionate about: football, food and family.
Once again, Kraft Foods will raise awareness about the issue of hunger by taking over one of college football’s major bowl games – the Kraft Fight Hunger Bowl. The Kraft Fight Hunger Bowl will be broadcast live on ESPN from AT&T Park in San Francisco on New Year’s Eve and will feature a team from the Pacific-12 Conference vs. Army.
Kraft Foods has enlisted high profile partners and personalities to champion Huddle to Fight Hunger, including American Youth Football (the nation’s largest youth football organization), celebrity chefs Pat and Gina Neely, as well as several former football greats.
Joining Kraft Foods’ huddle are some of our biggest brand superstars including Planters nuts, Oreo cookies, Ritz crackers, Capri Sun beverages, Oscar Mayer meats, Maxwell House coffee, Kraft Real Mayo Mayonnaise, Miracle Whip Dressing, Kraft Macaroni and Cheese and Kraft cheese and dairy. Kraft Foods is leveraging the love for these iconic brands by bringing delicious and exciting experiences that will inspire people to help support the cause.
JOIN THE HUDDLE TODAY
Americans can join Kraft Foods’ Huddle to Fight Hunger on Facebook -- for every “like” on facebook.com/KraftFightHunger, Kraft Foods will help donate one meal to Feeding America. Once a part of the community, fans can play the all new “2 Minute Drill” game as often as they’d like to generate additional meal donations and be the first to receive Kraft Foods’ Huddle to Fight Hunger news.
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* The monetary equivalent of meals will be donated. $0.14 equals one meal secured by Feeding America on behalf of local food banks.
MONDAY, AUGUST 15, 2011
Launch of the Kraft Foods’ Huddle to Fight Hunger Facebook page (www.facebook.com/KraftFightHunger). For every “like” on the page, Kraft Foods will help donate one meal to Feeding America.
TUESDAY, AUGUST 23, 2011
Huddle to Fight Hunger PR kick-off event at San Francisco Food Bank
San Francisco, CA
SUNDAY, AUGUST 28, 2011
American Youth Football Kick-Off Weekend (http://www.americanyouthfootball.com/)
SEPTEMBER 1, 2011
Feeding America Hunger Action Month Kick-Off (http://feedingamerica.org/)
SUNDAY, DECEMBER 4 – FRIDAY, DECEMBER 9, 2011
American Youth Football National Championships (http://www.americanyouthfootball.com/)
Orlando, FL
THURSDAY, DECEMBER 8 – SUNDAY, DECEMBER 11, 2011
American Youth Football Cheer National Championships (http://www.americanyouthfootball.com/)
Orlando, FL
SATURDAY, DECEMBER 31, 2011 (12:30 p.m. PT)
Kraft Fight Hunger Bowl (http://www.kraftbowl.org/)
AT&T Park
San Francisco, CA
* Live on ESPN