Dear American Youth Football & Cheer Members,

As you probably know, this football season, AYF will partner with Kraft Foods in their Huddle to Fight Hunger, the largest hunger relief initiative of its kind. The mission of Huddle to Fight Hunger is to help donate 25 million meals to Feeding America^® – the nation’s leading domestic hunger-relief organization – to help the more than 50 million Americans who live in food insecure households.

Last year Kraft Foods’ Huddle to Fight Hunger and their family of iconic brands helped donate more than 20 million meals to Feeding America. This year, Kraft Foods is huddling its superstar brands again including Planters nuts, Oreo cookies, Ritz crackers, Capri Sun beverages, Oscar Mayer meats, Maxwell House coffee, Kraft Real Mayo Mayonnaise, Miracle Whip, Kraft Macaroni and Cheese and Kraft cheese and dairy.

The trigger for a substantial portion of the Huddle to Fight Hunger donations is for Americans to “like” the Kraft Fight Hunger page on Facebook (www.facebook.com/KraftFightHunger). Once you “like” this new Facebook page (the launch is slated for August 15, 2011), you will be prompted to enter your zip code, which will generate a one meal donation to your local Feeding America food bank.

In addition to the above, as part of our mission to Give Back in the communities where we live and work, we’re asking you to champion this cause and help Kraft Foods reach their ambitious goal to help our neighbors in need.

This Web site has been tailored in partnership with Kraft Foods to provide you with turn-key tools to help spread the word about Huddle to Fight Hunger. These tools include:

• Background on the Huddle to Fight Hunger program
  
• Huddle to Fight Hunger logos and Web site banners that could be featured on your local
  Web sites and literature
  
• Ideas for local activities to help support Huddle to Fight Hunger
  
• Information on two special Huddle to Fight Hunger programs we’ve specially created for our membership that include some amazing incentives
  
• Customizable press materials that could be leveraged to spread the word about your locally based
• Huddle to Fight Hunger initiatives
  
• Contact information

We hope you’ll make regular use of this site to bring your local communities into the Huddle to
Fight Hunger.

Thanks for your support!

Jessica Abramovich
Executive Director
American Youth Football
ja@americanyouthfootball.com